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Website Development & Design

We build websites using WordPress, training our clients to manage their own website content, whenever needed, without the additional cost of content changes. All our sites are mobile responsive.


Search Engine Optimisation (SEO)

We build websites using various methods that help search engines (i.e. Google and Yahoo) to find your website.


Search Engine Marketing (SEM)

We plan and manage your SEM campaign. SEM is paying for visitors to land on your website by them clicking on advertisements found on search engine pages and other websites.


Social Media Management

We select the best social media platforms for you, such as Facebook, Pinterest, blogs and Twitter, and maintain each one with valued content to achieve brand awareness.


Product Listings

We list and maintain your product on booking portals/web directories to ensure higher rankings that lead to more bookings.



We design and send out mailers, giving your product exposure to our database of Corporates, Tour Operators and Consumers.


Sales Representation

We present your product on a personal level to our valued partners who utilise products in the hospitality industry.


Events & Trade Shows

We arrange standalone events and manage product stands at selected trade shows.


Media Relations

We utilize established relationships with media personnel to promote your product.

celebrating our 10 year anniversary



Flexibility is our key. Every agreement made with our clients in the hospitality industry, or other sectors, is tailor made to suit their particular needs and budget.

Our Team

Peter Atterbury
Peter AtterburydesignPhotography

Peter was a founder member of the Graphic Ballroom, a design studio based in Constantia for 16 years, where he developed his skills in marketing and photography as part of the creative team and head of the in-house photographic studio.

With his focus firmly set on photography now, Peter has produced work for a variety of clients in the food, wine and hospitality industry. With his background in the design and marketing industry, his creative input extends beyond the photographic application in collaborating with a client to achieve the end result, understanding the importance of the visual impact in good marketing strategies.

Peter has a passion for Landscape and nature photography and is inspired by the natural beauty of the Cederberg, the intricate rock formations and flora in its natural environment. He enjoys hosting photographic tours in the area and has exhibited a collection of limited edition, Black and white landscapes, panoramic views and floral impressions, which feature the contrasts and nuances of this ever-changing environment.

Jayesh Mitha
Jayesh MithaSEOWebsite Development

Jayesh is our web designer and front-end web developer with over 5 years of professional experience in the design industry.He specializes in creating custom web sites, focusing primarily on custom WordPress theme design and development.

“I was born PE and studied psychology but soon realised my passion lied in design. I was eager to learn and took on some web projects. Learning HTML and CSS changed my role as a full time designer/developer”, Jayesh recalls. After leaving the friendly city, he was hired by Men’s Health and Sports illustared Magazine, where he continued to learn from their amazingly talented designers and developers. He was later then hired by South Africa’s leading ecommerce companies, including Zando and Naspers.

“What I love about front-end development is the problem solving. It’s my job now to make a great design come to life. Technology is always evolving, so staying up on the latest techniques is not only necessary, it’s what keeps this field exciting”, says Jayesh.

Annette Ashley
Annette AshleyClient ServiceNew Business DevelopmentSales

During her nine years at the Victoria & Alfred Waterfront Company, Annette was the founder of the “Big Six” marketing platform in Cape Town. She later moved on to Canal Walk to market the largest shopping centre in southern Africa, where she spent 4 years. Significant results were achieved with 55% of international tourists visiting Cape Town, shopping at Canal Walk.

Annette was a Board Member of Cape Town Tourism and served on the Committee of SAACI (Southern African Association for the Conference Industry). She is also a member of SATSA (South African Tourism Services Association) and Skal International.

Annette is completely dedicated to her clients. People who regularly receive emails from her which were sent at midnight, can attest to this. When she does occasionally take time off, she can be found with a pack strapped to her back, hiking along one of the Cape’s many magnificent walking trails with her husband John and their Collie, Skye.

Chris Westcott
Chris WestcottClient ServiceStrategyWeb

Chris has always had a love for marketing and overcoming the challenges of communicating to an oversubscribed consumer. He cut his teeth in the FMCG and publishing sectors and gained further insight into the southern African tourism industry when he started an online tour and accommodation booking company in 2008 (er, good timing Chris).

His experiences in both marketing and tourism has enabled him to understand the needs of our clients and work with them to achieve their marketing objectives. “Continuous new developments in technology is creating massive opportunities for consumers and suppliers alike, but it’s also changing buying habits. Those who understand these habits best, will be the ones who prosper”.

Chris’s other love is long-distance open-water swimming. He also hates long-distance open-water swimming, but that has mostly to do with the cold Atlantic Ocean fluctuating between 10 – 14 degrees Celsius.

Vivienne Graham
Vivienne GrahamCopy WritingEventsSocial Media

Vivienne uses her much valued PR and communication skills to run our social media management and creates content for websites and online platforms.

After graduating in Public Relation, Vivienne started at a growing South African travel company in the Editorial Team. After a few years she started working on a freelance basis predominately in the travel and tourism industry writing and editing travel-rich online articles and blogs.

Vivienne loves reading and collecting classics – she calls it her equivalent to antique shopping. Apart from books, she tries her hand at crafts and enjoys camping and the outdoors.

Svea Dethloff
Svea DethloffAdminEvents

Svea assists us with general office administration, social media and events. Originally from Hamburg, Germany, Svea is currently also studing tourism in Wernigerode. She has always been a team player, in her basketball team as well as while travelling with friends.
“I love working in a team! I’m am open-minded, friendly and enjoy doing creative projects”.

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About us

Founded in 2004, African Inspirational Marketing is an online marketing agency specialising in southern Africa’s tourism and hospitality industry.

Our team provides a highly effective online and offline marketing function for accommodation and leisure products in southern Africa. Flexibility is our key. Every agreement is tailor made to suit the particular needs and budget of our clients. We consider ourselves brand ambassadors to our clients and all that they stand for.

African Inspirational Marketing provides one with the opportunity to select individual services such as website design or upgrades. This option is separate from our full-service marketing package.

Contact us

African Inspirational Marketing
P.O. Box 50916
Cape Town
Tel: +27 (0)21 685 6461
Fax: +27 (0)86 655 4760

How much is 2 + 2 =


"We needed to re-establish ourselves in the Tourism industry as a whole and AI Marketing did a very professional job over a two year period of getting us thoroughly on the map. Annette and her team are well connected and trusted by the tourism community."

Marco Schiess, MD of Umlani Safaris - Timbavati

"Annette and her team at African Inspirational Marketing have contributed to the success of Greek Fisherman, City Grill Steakhouse and Meloncino for the past couple of years.  We have had a wonderful working relationship with them and they are truly Inspirational as a marketing team.  Annette leads a wonderful creative team with passion and integrity and always comes up with an innovative ways in which to market our group of restaurants.  We are looking forward to a continued synergy between ourselves and AI Marketing for many years."

Barry Nieuwoudt, GM of The City Grill and Greek Fisherman in the Waterfront