Scroll to top

Website Development & Design

We build websites using WordPress, training our clients to manage their own website content, whenever needed, without the additional cost of content changes. All our sites are mobile responsive.


Search Engine Optimisation (SEO)

We build websites using various methods that help search engines (i.e. Google and Yahoo) to find your website.


Search Engine Marketing (SEM)

We plan and manage your SEM campaign. SEM is paying for visitors to land on your website by them clicking on advertisements found on search engine pages and other websites.


Social Media Management

We select the best social media platforms for you, such as Facebook, Pinterest, blogs and Twitter, and maintain each one with valued content to achieve brand awareness.


Product Listings

We list and maintain your product on booking portals/web directories to ensure higher rankings that lead to more bookings.



We design and send out mailers, giving your product exposure to our database of Corporates, Tour Operators and Consumers.


Sales Representation

We present your product on a personal level to our valued partners who utilise products in the hospitality industry.


Events & Trade Shows

We arrange standalone events and manage product stands at selected trade shows.


Media Relations

We utilize established relationships with media personnel to promote your product.

celebrating our 10 year anniversary



Flexibility is our key. Every agreement made with our clients in the hospitality industry, or other sectors, is tailor made to suit their particular needs and budget.

Our Team

Peter Atterbury
Peter AtterburydesignPhotography

Peter was a founder member of the Graphic Ballroom, a design studio based in Constantia for 16 years, where he developed his skills in marketing and photography as part of the creative team and head of the in-house photographic studio.

With his focus firmly set on photography now, Peter has produced work for a variety of clients in the food, wine and hospitality industry. With his background in the design and marketing industry, his creative input extends beyond the photographic application in collaborating with a client to achieve the end result, understanding the importance of the visual impact in good marketing strategies.

Peter has a passion for Landscape and nature photography and is inspired by the natural beauty of the Cederberg, the intricate rock formations and flora in its natural environment. He enjoys hosting photographic tours in the area and has exhibited a collection of limited edition, Black and white landscapes, panoramic views and floral impressions, which feature the contrasts and nuances of this ever-changing environment.

Weboon Technology Solutions
Weboon Technology SolutionsSEOWebsite Development

Weboon is a web development house with over 40 years combined professional experience in the industry. We started out developing in Delphi, Visual Basic and ASP but over the years there was been an organic move towards open source development with us specialising in PHP and MySQL development. These days the bulk of our work involves creating custom websites, focusing heavily on custom WordPress theme design and development.

We love taking on new projects and seeing the project through all phases of the development life-cycle. When I’m not glued to my monitor busy making a client’s dreams come true,  I enjoy being outside. I used to think Mountain Biking was the best thing in the world till i got my Staffie, Rusty! Now Mountain Biking is a close 2nd, hmmm, hope my wife does not read this :-)”
Mark Boonzaier, CEO

Annette Ashley
Annette AshleyClient ServiceNew Business DevelopmentSales

During her nine years at the Victoria & Alfred Waterfront Company, Annette was the founder of the “Big Six” marketing platform in Cape Town. She later moved on to Canal Walk to market the largest shopping centre in southern Africa, where she spent 4 years. Significant results were achieved with 55% of international tourists visiting Cape Town, shopping at Canal Walk.

Annette was a Board Member of Cape Town Tourism and served on the Committee of SAACI (Southern African Association for the Conference Industry). She is also a member of SATSA (South African Tourism Services Association) and Skal International.

Annette is completely dedicated to her clients. People who regularly receive emails from her which were sent at midnight, can attest to this. When she does occasionally take time off, she can be found with a pack strapped to her back, hiking along one of the Cape’s many magnificent walking trails with her husband John and their Collie, Skye.

Chris Westcott
Chris WestcottClient ServiceStrategyWeb

Chris has always had a love for marketing and overcoming the challenges of communicating to an oversubscribed consumer. He cut his teeth in the FMCG and publishing sectors and gained further insight into the southern African tourism industry when he started an online tour and accommodation booking company in 2008 (er, good timing Chris).

His experiences in both marketing and tourism has enabled him to understand the needs of our clients and work with them to achieve their marketing objectives. “Continuous new developments in technology is creating massive opportunities for consumers and suppliers alike, but it’s also changing buying habits. Those who understand these habits best, will be the ones who prosper”.

Chris’s other love is long-distance open-water swimming. He also hates long-distance open-water swimming, but that has mostly to do with the cold Atlantic Ocean fluctuating between 10 – 14 degrees Celsius.

Vivienne Graham
Vivienne GrahamCopy WritingEventsSocial Media

Vivienne uses her much valued PR and communication skills to run our social media management and creates content for websites and online platforms.

After graduating in Public Relation, Vivienne started at a growing South African travel company in the Editorial Team. After a few years she started working on a freelance basis predominately in the travel and tourism industry writing and editing travel-rich online articles and blogs.

Vivienne loves reading and collecting classics – she calls it her equivalent to antique shopping. Apart from books, she tries her hand at crafts and enjoys camping and the outdoors.

Svea Dethloff
Svea DethloffAdminEvents

Svea assists us with general office administration, social media and events. Originally from Hamburg, Germany, Svea is currently also studing tourism in Wernigerode. She has always been a team player, in her basketball team as well as while travelling with friends.
“I love working in a team! I’m am open-minded, friendly and enjoy doing creative projects”.

group logo's 3

About us

Founded in 2004, African Inspirational Marketing is an online marketing agency specialising in southern Africa’s tourism and hospitality industry.

Our team provides a highly effective online and offline marketing function for accommodation and leisure products in southern Africa. Flexibility is our key. Every agreement is tailor made to suit the particular needs and budget of our clients. We consider ourselves brand ambassadors to our clients and all that they stand for.

African Inspirational Marketing provides one with the opportunity to select individual services such as website design or upgrades. This option is separate from our full-service marketing package.

Contact us

African Inspirational Marketing
P.O. Box 50916
Cape Town
Tel: +27 (0)21 685 6461
Fax: +27 (0)86 655 4760

How much is 2 + 2 =

A few Words from our VERY Satisfied Clients

"We needed to re-establish ourselves in the Tourism industry as a whole and AI Marketing did a very professional job over a two year period of getting us thoroughly on the map. Annette and her team are well connected and trusted by the tourism community."

Marco Schiess, MD of Umlani Safaris - Timbavati

"Annette and her team at African Inspirational Marketing have contributed to the success of Greek Fisherman, City Grill Steakhouse and Meloncino for the past couple of years.  We have had a wonderful working relationship with them and they are truly Inspirational as a marketing team.  Annette leads a wonderful creative team with passion and integrity and always comes up with an innovative ways in which to market our group of restaurants.  We are looking forward to a continued synergy between ourselves and AI Marketing for many years."

Barry Nieuwoudt, GM of The City Grill and Greek Fisherman in the Waterfront

"Annette and her passionate team have assisted us with the transition and re-branding from a 4 Star Guest House to a sought after 5 Star Boutique Hotel with ever increasing occupancies. African Inspirational Marketing are a pleasure to work with, always dedicated and highly responsive, resulting in great exposure of our property in the marketplace. We look forward to ongoing benefits from this relationship."

Ann Morley, GM of Angala Boutique Hotel & Guesthouse

"South of Africa has been associated with AI Marketing from as early as 2010, when Annette Ashley and her team of dedicated assistants, joined our hotel group as the dedicated marketing company for our 5-star Boutique Hotel in Paternoster (Abalone House & Spa) as well as our selection of self-catering Seaside Cottages. The purpose of the joint venture was simple: to introduce us to the corporate world, the leisure market and tour operators / travel agents. With Annette’s strong background in marketing, her portfolio and experience was impressive. Saying that Annette introduced us to the world is not an exaggeration. With her strong ties all across the globe, the West Coast portfolio of South of Africa received attention from the United States all the way to Australia. AI Marketing utilized all the various platforms available to showcase our Paternoster properties, which, in an ever growing market that has specific demands, proved to be beneficial in the target-specific approach taken. Five years later, South of Africa and AI Marketing have become family, with AI Marketing not only assisting with our entire portfolio’s marketing (a staggering 17 properties), but also being part of our successful growth during the past five years. Encompassing the Limpopo portfolio’s media launch in 2012, the rebranding of South of Africa, and the relaunch of our online presence, Annette’s commitment to her clients is astounding. Whether dealing with the 4-star Shangri-La Country Hotel & Spa in Modimolle or the cosy Bid Huisie cottage in the Great Karoo, each entity enjoys the same attention and no task is too big or too small. All ventures in the capable hands of AI Marketing come to fruition and deliver results. AI Marketing has established itself as a force to be reckoned with, and with today’s technology, you need only be a phone call or e-mail away to reap the benefits of the success AI Marketing promises."

Johan Jansen van Vuuren & Stef Venter, Directors of South of Africa

"We have worked with African lnspirational Marketing since 2008 and we’re very happy with their service. A lot of essential business has been directed our way because of the efforts of Annette and her team. Besides being connected with the right people ofthe travel industry, they are also a pleasure to workwith. Through Annette,s has a wealth of experience she is able to add a lot of value to our organisation."

Carin Visser, Part owner and manager of Excelsior Guesthouse

"Annette Ashley has been our marketing consultant for the past 18 months. Riverside Estates is a guesthouse and conference venue in Hout Bay. She has discharged her duties with exceptional diligence and competence. Annette has very strong networking connections and abilities and is continually finding new leads and new clients for our business. She has also given valuable input into our marketing and publicity campaigns, promotional events and the compiling of brochures and advertising material. We have a monthly marketing meeting, which she attends. Her comments and advice at these meetings is always constructive, and frequently inspired. We certainly hope that she will continue her association with our business for many years. Anyone requiring further information on any of the abovementioned aspects, is welcome to telephone me at 021-424 5843."

André Oosthuizen, Owner of Riverside Estates, Hout Bay

"I first met Annette when I traveled to Cape Town at the beginning of 2005 when I engaged her to represent and market Akeru Safari Lodge. Throughout the two and a half years that we worked together Annette became an integral part of the Akeru team and proved to be an avid and loyal supporter of all that that this very special lodge, that was situated in the heart of the Timbavati Game Reserve, stood for. Her extensive contacts in the industry and as well as the strategy that was implemented resulted in the occupancy levels increasing substantially until July 2007 when the lease for the property expired. We would like to take this opportunity to wish Annette Ashely & Associates everything of the best and would not hesitate to recommend their marketing skills."

Tammy McLintock, Akeru Safari Lodge